Thursday, February 3, 2011

Absolut Ad Campaign

Anna Atkins and David Hockney. Two central figures in the history of photography. Which is why I decided to synthesize (I love it when I have the opportunity to use that word in a sentence.) their very specific styles into two Absolut Vodka ads for my advertising campaign class this quarter.

Anna Atkins was a botanist who developed an interest in photography (specifically cyanotypes) as a form of record keeping for her botanical samples. David Hockney began his art education as a painter, but found satisfaction in all sorts of artistic mediums. Most of his photo projects involved polaroid photography and gestalt panoramas.

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